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    Runberry

    Runberry

    Brand Identity

    June 2026

    Runberry is a trail running community based in the mountains of Brașov, Romania. Conceived as an antidote to the pressure and performance often associated with sport, the initiative encourages people to rediscover movement as something that energises, grounds and connects. The brand’s mission is to cultivate a culture where running is no longer measured solely by pace or results, but by the experiences it creates. Through community, nature and exploration, Runberry invites people to build a lasting, more meaningful relationship with movement.

    THE CREATIVE CHALLENGE:

    Designing a visual identity for a community where professional coaching, outdoor exploration and shared experiences come together naturally.

    DESIGN STRATEGY:

    We developed a visual language inspired by the meeting point between wild berries, mountain landscapes and the vibrant energy of trail running, creating a brand that feels deeply rooted in the place where the community was born. Runberry = Energy + Nature + Progress + Community

    Runberry Logos

    A colour system built around the brand's three pillars

    Chromatic System

    A BRAND IDENTITY ROOTED IN NATURE

    Runberry Illustrations

    A scalable design system for everyday communication

    Flexible System

    A cast of characters that brings the brand to life

    Brand Characters
    Runberry Bottle

    Built to grow alongside the community

    Runberry’s visual identity was designed as a scalable system that can evolve alongside the brand. More than creating consistency, it transforms the community’s values into a recognisable presence that builds trust and attracts the right people.

    Runberry Laptop
    Runberry Articles


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    Time to turn your values into visuals that resonate.


    Once you fill out the form, we’ll get back to you within 2 business days with next steps. We’ll set up a quick intro call to see how we can bring your brand to life.

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